Second Year in Rockefeller Center to Promote Lupus Awareness!
Display Window Draws Attention to Lupus and S.L.E. Lupus Foundation Presence in Heart of NYC
Now in our 40th year promoting lupus awareness, education, advocacy, and research for lupus, we launched Awareness Month 2010 with a 115-sq-ft display window at 10 Rockefeller Plaza to educate young women about the disease.
Thousands of visitors visit will see the window each day. Placement was generously donated to the lupus cause by EHE International for the month of May.
The window showcases television and print ad visuals of women with lupus talking about the unexplained fatigue, joint pain, skin rash, hair loss, and headaches that preceded their diagnoses. Nine out of 10 people with lupus are women—most of whom are diagnosed between the ages of 15 and 45. The Foundation is a partner of the U.S. Department of Health and Human Service’s Office on Women’s Health and the Ad Council’s “Could I Have Lupus?” campaign featured in the window.
“For Lupus Awareness Month in our 40th anniversary year, it is especially important for us to draw broad public attention to this disease and our free support services available here in New York,” said Margaret Dowd, S.L.E. Lupus Foundation executive director. “If you feel ill on an on-going basis, ask your doctor about lupus. And if you do have lupus, we’re here for you.”