June 2010

Movie "Love Simple" Raises Funds, Awareness for Lupus

Producers of this Brooklyn-based coming-of-age romance featuring a character with lupus are donating 30 percent of proceeds from sales on the iTunes Store June 14 through June 21 to help fund lupus research grants, education programs, and support services.

Hailed by Variety as an “engaging neighborhood pic...with genuine flair and wit,” Love Simple's Seta (Patrizia Hernandez) falls in love after meeting Adam (Francisco Solorzano) in a Brooklyn laundromat. Both must deal with lies and personal situations in order for their relationship to survive.

“The fact that Seta’s character leads a full and vibrant life, despite dealing with complications from lupus, is a very important message that the film communicates,” said Mark von Sternberg, the director of Love Simple. “Also, the film accurately shows the often misunderstood symptoms and issues associated with the illness. It made sense for us to help shine a light on lupus and raise funds for this vital organization.”

“We are so grateful for the offer of help from Love Simple,” said Foundation Executive Director, Margaret G. Dowd. “The inspiring and engaging film is a realistic portrayal of a lupus patient, and will serve as an invaluable way for us to raise awareness of a disease that is a leading cause of heart attack, kidney disease, and stroke among young women.”

Buy Love Simple on iTunes here.

Love Simple has screened in numerous film festivals around the world. The film also stars Caitlin Fitzgerald, who received critical acclaim as the daughter of Meryl Streep and Alec Baldwin in the blockbuster hit It’s Complicated, as well as internationally acclaimed playwright Israel Horovitz, in a rare and poignant performance as Adam’s father. Learn more at www.lovesimplethemovie.com.

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Tell us what you think of the movie at www.Facebook.com/LupusNY.

Have a Child with Lupus?

Join Families Applying for Camp Sunshine’s ‘Lupus Week’

The S.L.E. Lupus Foundation Is Proud to Sponsor 40 Families

Lupus Week 2010 runs from August 15th through 20th. Transportation is provided. Any family with a child with lupus can attend.

Apply for a spot by telephoning Anita Cruso at the Foundation at
212-685-4118 (ext 29) or emailing her at acruso@lupusny.org.